AI is reshaping coaching, making personalised development accessible. But will we lose the human touch? Markus Bernhardt and Teresa Rose take us on a journey to discover
Artificial intelligence (AI) is transforming industries globally, and coaching is no exception. Once a domain reserved for senior executives, coaching is now being democratised thanks to AI-driven tools that make personalised professional development more accessible to employees at all levels. AI’s capabilities extend beyond mere scalability, as recent studies suggest that large language models (LLMs) can sometimes offer more empathetic responses than even human professionals. This raises a critical question: can AI democratise coaching without sacrificing the personal touch and insight that human coaches provide?
As AI becomes more integrated into coaching practices, we may see new pathways in coaching education, where professionals are trained to work alongside AI tools to enhance their practice.
In this article, we will explore the strengths and limitations of AI in the coaching field. We’ll examine how AI scales coaching, enhances process consistency, and even challenges traditional notions of empathy, while also acknowledging its limitations in more complex, emotionally charged scenarios where human coaches are irreplaceable. Ultimately, we will look ahead to the future of coaching, which appears to lie in a hybrid model that combines the best of both AI and human elements.
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